Compared to TikTok’s 100 million downloads in the first half of 2018, Instagram had nearly half, with 59 million downloads during that time. However, once hailed as a leading social media app, Instagram is losing ground to TikTok. Instagram has a massive 1 billion active users and 400 million daily active users through Instagram stories. In the spring of 2012, Facebook acquired Instagram for approximately $1 billion. Now, the app also features direct messaging, Instagram stories, and IGTV to combine photo and video services to an all-inclusive media sharing app. Upon launch, Instagram was famous for photo filters and stylized profile feeds.
#TIKTOK ACTIVE USERS ANDROID#
The app launched on iPhone in 2010 and Android in 2012.
Instagram, also known as “IG” or “Insta,” is a leading photo and video sharing app. And as of two weeks ago, the app has been downloaded worldwide over 1 billion times. In just the first half of 2018, TikTok surpassed all other social apps, including Instagram, with over 100 million downloads. The app is also strong among Android users, reaching over 9 million Google Play downloads. In the United States alone, TikTok boasts 80 million downloads and 40 million active users. With 500 million global monthly users and a whopping 800 million app installs, TikTok is quickly dominating social platforms. In particular, a strong community of younger users was introduced to the platform.Īs of 2018, TikTok was crowned the most downloaded iPhone app in the world. This merger brought TikTok to the next level, as it leads to creating a massive video database and combined all existing accounts to form a large community of users. In 2018, TikTok merged with Musical.ly, a similar short video sharing platform. Its reach and scope are vast, as the app is hugely prominent in 150 markets and 75 languages worldwide.
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Known as “Douyin” in China, the app launched overseas in 2016 and came to the United States in 2017. TikTok features short videos designed for sharing. Compared to Instagram, TikTok is quickly dominating, particularly among younger users. It’s taken the internet by storm, surpassing Facebook, Instagram, YouTube, and Snapchat in app downloads. Content is comedic, on-trend, and interactive. It features short 15 second videos, which are soundtracked by music clips. TikTok, the video-sharing app, is the now the world’s most downloaded iPhone app.
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